Imagine Associates
Imagine Associates

Iona Mahima Jones PhD is an experienced equality and diversity professional. 

She has worked as a probation officer and as a senior probation officer with
specific responsibility for equality. As part of her remit, she set up the Asha
Centre in Worcester which is now a charitable organisation offering support 
and education for vulnerable women.

After completing her PhD in Ethnic Relations, Iona worked for 5 years as a diversity manager for BBC English Regions, supporting managers and HR teams to become more confident about a range of diversity matters. She also mentored potential new talent pursuing careers in the BBC. She was a member of the England Diversity Group and the English Regions Disability Advisory Group.

Iona is a board member at the New Vic Theatre in Stoke on Trent. Iona has completed a Level 2 course in British Sign Language.

Iona provides short and long term consultancy, training and mentoring on a range of diversity matters.


Iona is an Affiliate Member of the Community Animation and Social Innovation Centre (CASIC), Keele University. 

Imagine Associates works with other experienced and highly skilled associates for specific contracts.


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